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There’s a Smirnoff Vodka Cooler commercial currently playing on television which shows a group of college-age guys and gals lugging buckets full of ice and coolers up a hill, where they drink some and then start removing clothing.  They unroll a large plastic sheet down the hill and use it as a giant Slip ‘n’ Slide.  The inevitable written legal disclaimer appears at the bottom of the screen: “Please Drink Responsibly”.  Isn’t this behaviour, while fun, the exact opposite of responsible?  Public drunkenness: check.  Public nudity: check.  Dangerous stunts: check.  Admittedly, it’s not at the level of encouraging drunk driving–it’s more like having a few Kokanees and then going skiing.  Not illegal, but certainly not responsible.

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