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Where are we as a nation that used to be proud of its beer heritage when by far the biggest displays in the Beer Store (don’t even get me started on the loss of that quirky and humble name, Brewer’s Retail) are Budweiser and Coors Light? Admittedly, Canadian and Blue aren’t good beers, but at least they’re ours. But not only have they been pushed to the margins of the store shelves, they lag in sales and aren’t even entirely Canadian-owned anymore. It makes me sad to walk into the Beer Store; Canadians used to boast that our beer was stronger (“why is American beer like having sex in a canoe? Because it’s fucking close to water”)–if not better–than American brews, but now our southern neighbours have colonized our alcohol consumption like they long ago did our movie theatres and fast food chains. Why, they’ve even got rid of the wall of beer, which we would stare at and often find some unusual brand that we’d think of trying before going for the safe but almost-adventurous 50 or Carling, in favour of a touch-screen menu.

Wake up, Ontario! You’ve lost your beer heritage and are in danger of losing your very identity!

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