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Where are we as a nation that used to be proud of its beer heritage when by far the biggest displays in the Beer Store (don’t even get me started on the loss of that quirky and humble name, Brewer’s Retail) are Budweiser and Coors Light? Admittedly, Canadian and Blue aren’t good beers, but at least they’re ours. But not only have they been pushed to the margins of the store shelves, they lag in sales and aren’t even entirely Canadian-owned anymore. It makes me sad to walk into the Beer Store; Canadians used to boast that our beer was stronger (“why is American beer like having sex in a canoe? Because it’s fucking close to water”)–if not better–than American brews, but now our southern neighbours have colonized our alcohol consumption like they long ago did our movie theatres and fast food chains. Why, they’ve even got rid of the wall of beer, which we would stare at and often find some unusual brand that we’d think of trying before going for the safe but almost-adventurous 50 or Carling, in favour of a touch-screen menu.

Wake up, Ontario! You’ve lost your beer heritage and are in danger of losing your very identity!

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"Oh look over there! Canadian values!"

“Oh look over there! Canadian values!”

Oh, Kellie Leitch, you strange, unique, visionary xenophobe. I’ve been watching your video today. You know the one; everyone’s talking about it, and they’re not saying anything nice. In my favourite riff on this thing that you’ve unleashed on the world and that you no doubt believe is true and moving, someone has slowed it down by 40%, making you appear to talk like someone’s drunk aunt. And maybe that’s exactly what you are–no judgements here, because that would be mean and a barbaric cultural practice.

Kellie, you’ve been around for quite a while now, beating your drum about how Canada needs to have face-to-face interviews with every immigrant, refugee–and now you’re apparently adding visitors to that list?!–to screen for Canadian values. Do you have any other policies that the mainstream media isn’t reporting on because it’s fixated on this one batshit crazy one? I understand that you’re trying to carve out a space for yourself amongst too many candidates for the Conservative Party leadership, but won’t you need other ideas when you become Prime Minister? (By the way, it’s totally adorable that you think you’ll ever be Prime Minister, and please keep on saying you will be at every opportunity… I hope it’s the first thing you say when you wake up in the morning and the last thing you say before you drift off to sleep, perchance to dream about being Prime Minister, which as I said, is never going to happen.)

But Kellie, I notice you never really say–beyond meaningless buzz words and platitudes–what the Canadian values you hold so dear are. And so I’m here to help. Please feel free to use any or all of the following as examples of Canadian values.

  • Rolling up the rim
  • Knowing which parts of Alberta where it’s safe to cheer for the Oilers
  • How to correctly pronounce “about”
  • This Hour Has 22 Minutes used to be funnier
  • Feeling inferior to Americans while using humour to pretend we’re not
  • Margaret Atwood is a goddamn national treasure
  • Knowing that Windsor, ON is at the same latitude as Northern California
  • Canada has the real Niagara Falls
  • “50 Mission Cap” is the ultimate Tragically Hip song; “Wheat Kings” is also acceptable
  • Our beer is better than American beer
  • Knowing whether to vote for Kellie Leitch

Those are the values all real Canadians possess. Oh, and the last one? Real Canadians know the answer to that, too.

At the Tragically Hip Beverage Company, we’re dedicated to quality ingredients, fine craftsmanship, and naming our drinks after Tragically Hip songs. I think you’ll agree that we’ve succeeded on all counts:

Road Apple Cider

Wheat Kings Weissbier

Trickle Down Percolated Coffee

Boots and Hearts Bourbon

It’s an eclectic mix of beverages, limited only by the number of Tragically Hip puns we can come up with, and our imaginations. Have you tried our Grace, Tea?

Available in fine bars and restaurants from Kingston, Ontario to the 100th Meridian.

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